For the last few years, many conservatives and Christians have noticed an alarming trend of censorship rolling downhill from the top dogs at social media giant Facebook as the site continues to try cracking down on “bullying” and the spreading of “fake news.”
Strangely, it seems the whole “fake news” label is primarily slapped on conservative sites who are attempting to provide an alternative perspective to the majority of journalistic outlets that run largely liberal in their approach to news coverage.
As long as you’re promoting the leftist agenda, it seems your posts remain in public for all to see, exposing the hypocrisy of the people who run Facebook, including Zuckerberg himself.
Well, it seems Zuck is taking things to the next level, having recently announced that they’re looking to axe content from businesses, brands, and other media producers to make room for more of the “personal moments” from friends and families.
This really doesn’t bode well for content creators who use the platform as a means of spreading their message and putting out information for their audience to consume and share.
Inc.Com is reporting:
In a Facebook post, Mark Zuckerberg today wrote: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”
Explaining however, that recently “video and other public content have exploded on Facebook … [and] since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”
Zuckerberg even acknowledged mental health issues associated with the news feed stating: “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being … the research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”
He then described upcoming changes to the Facebook news feed designed to “[change] the news feed algorithm to surface relevant content that facilitates meaningful social interactions among your friends and family.”
The changes impact the ranking algorithm used to determine what posts are visible in your news feed, and in what order. Previously, that algorithm ranked content based on user engagement metrics like time-on-site, “likes”, click-through-rates, etc. Going forward, posts originating from friends will receive an algorithmic boost, whereas posts from brands and publishers will be demoted.
Here’s Zuckerberg’s actual post on Facebook concerning these changes:
Conveniently, these changes have little to no impact on Facebook ads, which in the long run, will produce more revenue for the site as less organic post reach will result in businesses, brands, and media companies needing more advertising. This will cause a hike in prices due to an increase in demand, which pushes up the bottom line for Zuckerberg and company.
The ladies over at Chicks On The Right took Zuckerberg’s message and recreated it to give readers an understanding of what the company is REALLY trying to communicate:
We are better than you are at determining what information you should see in your Facebook Timeline. It doesn’t matter to us that you’ve relied on Facebook to get you information from pages you’ve chosen to follow and like – we know what’s best for you.
We think pages like The Chicks On The Right are #fakenews, so we’re going to do everything we can to make it nearly impossible to see their posts in your Facebook timeline. It’s an election year, after all. And it’s way more important to us that you continue to see news from what WE think are legitimate sources (mainstream media) instead of sites like COTR.
Now, we’re going to justify the changes we’re making by telling you it’s for your own good, and that we care about your happiness and well-being and personal connections, because if we tell you the truth, which is that we want to demand pages like COTR pay us tons of money in order for their posts to get seen, you won’t take us as seriously.
Anyway, what this means is that you’re going to see mostly just friends and family stuff from now on. We already started showing COTR posts to fewer and fewer people last year, which is why they’re constantly getting messages from their followers wondering where they went, even though they haven’t gone anywhere. We just don’t really want you to see their stuff. But since around 5,000 of their 1.1 Million followers typically still see their posts, we feel like we need to decrease that number some more. In fact, we wanna get the number of followers that see COTR posts as close to zero as possible.
And this will unfortunately be the case for just about every content creator on Facebook, particularly conservatives who have already been experiencing downturns in post engagement.
However, it seems this move is already costing Zuckerberg big time. According to COTR, he’s lost $3 billion as a result of the announcement:
The co-founder of the world’s largest social-media business saw his fortune fall $3.3 billion Friday after he posted plans to shift users’ news feeds toward content from family and friends at the expense of material from media outlets and businesses.
Shares of Menlo Park, California-based Facebook tumbled 4.5 percent on Friday in New York, cutting Zuckerberg’s fortune to $74 billion on the Bloomberg Billionaires Index. He lost his place as the world’s fourth-richest person to Spanish retail billionaire Amancio Ortega.
The drop wiped out much of the $4.5 billion Zuckerberg, 33, had added this year through Thursday.
Facebook used to be a place where people from all walks of life could connect with each other and where information could be spread with lightning speed to help keep people informed on the hot button issues of the day. Those days are no more.
Content creators used the platform to build an audience to share their message with like-minded individuals and help expose others to their worldview.
Now that is in danger of disappearing, all so the left can push an agenda and Facebook can increase their advertising platform.